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BlackBerry launches tweet-like service
BlackBerry is rolling out a Twitter-like platform in the shape of BBM Channels, enabling brands, artists, businesses and individuals to publish content and to receive updates from channels they follow...
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ESPN & Fox look to Twitter TV
Twitter is partnering with Disney’s ESPN network to show video highlights on Twitter during major sports events, including those from football matches leading up to the next World Cup in Brazil and...
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Coke + social = engagement
Study after study evidences social media’s role within an integrated media plan: TV + Social = better than TV alone, writes Wendy Clark, Coca-Cola svp, global sparkling brand center, on a Twitter guest...
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Cars in the Tweet
The more Tweets prospective UK car buyers see, the higher the likelihood that they will search for car brands and pursue offline activities such as signing up for a test drive or looking for a car...
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Twitter & Foursquare head to movies
US cinema operator National CineMedia has cut deals with social platforms Twitter and Foursquare to enable advertisers to become part of the ‘social conversation’ around film. NCM, which boasts over...
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@Tesco best at Twitter CSR
Tesco is the best-performing brand in social customer care, not only on its home UK but also around the globe, with the retailer’s social care support team managing to answer almost two-thirds of user...
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Indian social brands snappy on Twitter
Wednesday’s metric: The majority of social media-savvy brands in India respond to fan queries within 30 to 60 minutes on Twitter, and within 30 minutes to a few hours on Facebook, according to the...
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India’s social brands lean on Facebook
Facebook is the most important platform for social media-savvy marketers in India for engaging customers, followed by Twitter, YouTube and blogging, with more than half of socially aware brands...
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Brands need savvier social
Close to half of UK social media users have liked/joined the page of a brand on Facebook, while just 22% have followed a brand on Twitter. And one third of brand followers/likers are motivated by a...
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Is there appetite for Twitter video?
Twitter is looking to lean more heavily on video, having just cut deals with TV broadcasters ESPN and Fox. However, there isn’t huge appetite for such content on the microblog, according to Ask Your...
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Twiiter’s video Vice
Vice is partnering with Twitter on #dailyvice, a daily show consisting of 30- to 60-second video clips featuring Vice news and culture coverage produced across more than 30 global offices. The...
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Tip top tweets
Monday’s metric: The top 1% of Twitter users account for 20% of all tweets, while the top 5% are responsible for almost half and the top 15% account for 85% of the total, according to research from the...
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Taking Affluenza social
Close to nine in 10 ‘Mass Affluents’ have used social media in the past year, with about half of them heading to LinkedIn, while 72% used Facebook and 27% went to Twitter. And one in two of this...
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Twitter allies with TV for advertising
Canadian broadcaster Shaw Media has joined the Twitter Amplify programme to co-sell advertising on TV and on second screens. The television company will provide Canadian audiences with in-tweet video...
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C4 takes D Day 24/7 and social
Channel 4 has rolled out a D Day online experience to support its D Day: As It Happens TV series on World War II. The broadcaster, together with Digit and Windfall, has created a 24/7-style news...
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Branding those six Vine seconds
What can Vine do for brands? Well, Vine provides brands with the perfect platform to express their creativity, further validating the fact that social networks truly are becoming expression engines,...
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Twitter pumps up WPP social data flow
WPP and Twitter have formed a global alliance covering data and analytics for GroupM, Kantar and digital agencies such as Wunderman. The partnership will see the launch of new data products and...
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Intel’s social music experiment
Intel is teaming up with music brand MTV Iggy for a follow-up on last year’s The Music Experiment with The Music Experiment 2.0, which will boast new social gaming challenges that enable fans to access...
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